Direct price discrimination may be based on: a

Marketing Jan 13, 2021

Direct price discrimination may be based on:

a. the age groups of buyers.

b. the location of buyers.

c. a buyer's membership in certain clubs or associations.

d. All of the above.

Expert Solution

The correct answer is (d). All of the above.

Direct price discrimination is a price discrimination methods where buyers are charged different prices based on their location, age, and membership to certain associations.

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