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A key ingredient of Nutella (a type of nut butter) is hazelnuts which are grown in many regions around the world

Marketing Jan 12, 2021

A key ingredient of Nutella (a type of nut butter) is hazelnuts which are grown in many regions around the world. Nutella uses about a quarter of the world crop. Two things have occurred recently, a frost destroyed a large fraction of total hazelnut crop around the world. At the same time, technology used to produce Nutella has improved significantly during this period. How do these occurrences affect the equilibrium price and quantity of Nutella? Show your work graphically, and explain.

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