Indicate whether the statement is true or false

Marketing Dec 20, 2020

Indicate whether the statement is true or false.

The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.

Expert Solution

The statement is false

Explanation:

The proper sequence or series of the target market and positioning strategy is (1) Segmenting the marketplace, (2) choosing a target market and (3) craft a different positioning approach. It will help in simplifies and summarizes the procedure of market segmenting. Hence, the above-given sequence of selecting a target market and positioning strategy is incorrect or false.

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