Cordite Industries is distributor of apparel, sporting goods, and luggage

Cordite Industries is distributor of apparel, sporting goods, and luggage. One of their most successful lines isRebel Belle is a mid-market woman's boutique clothing line distributed through a small number of outlets primarily in major urban centres. The style is alternative and edgy, and the clothing is targeted at women ages 20 to 40, in sizes two to 12. Their Toronto store at Ossington and Dundas is in one of the city's most popular and trendy neighburhoods.  This outlet and has been in operation at that location for more than 10 years.  The store has consistently enjoyed a net profit ranging, on average, from 20 to 30 per cent of sales of both clothing and accessories each fiscal year from year two to year eight. During the pandemic the outlet moved online and, although sales declined slightly, net profit remained at traditional levels. Since restrictions were relaxed, however, sales have been in decline. Data indicate a total loss of net profits since December 2021 of 30 per cent. The VP of Rebel Belle and the VP of Public Relations at Cordite Industries have no idea why this has occurred. The Rebel Belle division of Cordite Industries has been given the go-ahead to develop and launch a public relations campaign, but they need to address this drop in sales. SqN PR has been retained to find the answer. 

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