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When a single person (or small group) has the ability to influence market prices, there is a

Marketing Jan 14, 2021

When a single person (or small group) has the ability to influence market prices, there is

a. competition.

b. market power.

c. an externality.

d. a lack of property rights.

Expert Solution

  • The correct answer is b: market power.

Market power refers to an organization's ability to control the price of goods and services within a market. Market power may result from a firm's ability to consume or produce a large percentage of products within a market, thus affecting or having an enormous impact on the demand and supply of the commodity within the market. This trait is most common in monopoly markets, which are controlled by a single firm. Market power gives a firm more priority over others in a market. In perfectly competitive markets, all firms have the same market power.

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