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Marketing

1.)According to Lee Lindquist, car buyers who evaluate hybrid vehicles carefully examine if higher gas mileage is worth the extra $2,000 they pay for hybrid models. This decision-making behavior is consistent with:

the irrational decision-making perspective

the experiential decision-making perspective

the rational decision-making perspective.

the behavioral influence decision-making perspective.

2.)Representatives at Scholfield Honda say that shoppers interested in hybrid model vehicles are highly educated about hybrids and often come to showrooms with pens and notebooks in hand. Such extensive product knowledge is the result of:

search regret.

the external search.

post-choice evaluation

the internal search

3.)Lee Lindquist states that many consumers ask themselves if they really need a gas-guzzling SUV when a small car might fulfill the same transportation needs and save money on gas. This consumer self-assessment is part of:

external search.

post-choice evaluation

choice

need recognition.

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