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1.)As a Honda sales representative, Vinnie Koc’s job is to:

tell consumers what their needs are

walk consumers through the decision-making process

manage the Scholfield Honda website

research alternative fuel technologies

2.)Which one of the following statements from the segment illustrates brand loyalty?

People always want to get the most miles per gallon.

Consumers seek automobiles that have high resale value and a reputation for reliability.

The typical customer at Scholfield Honda already owns a Honda or has owned one in the past.

People who might have wanted a truck or Jeep consider buying a Honda Civic instead due to better fuel mileage.

3.)For most consumers, buying a car is a choice that involves:

habitual decision making.

extended decision making

group decision making.

limited decision making.