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Question 1

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Question 1. For most consumers, buying a car is a choice that involves: :

habitual decision making.

extended decision making

group decision making.

limited decision making.

Question 2. According to Lee Lindquist, car buyers who evaluate hybrid vehicles carefully examine if higher gas mileage is worth the extra $2,000 they pay for hybrid models. This decision-making behavior is consistent with:

the irrational decision-making perspective

the experiential decision-making perspective

the rational decision-making perspective.

the behavioral influence decision-making perspective.

Question3. Lee Lindquist states that many consumers ask themselves if they really need a gas-guzzling SUV when a small car might fulfill the same transportation needs and save money on gas. This consumer self-assessment is part of:

external search

post-choice evaluation

choice

need recognition.