Sales personnel at Wheetworks know that their typical customers live active lives, crave detailed information about products, respond well to low-pressure sales environments, and share product experiences with others

1. Sales personnel at Wheetworks know that their typical customers live active lives, crave detailed information about products, respond well to low-pressure sales environments, and share product experiences with others. Building consumer profiles from a combination of characteristics is known as the .

ideographic perspective

psychoanalytic approach

 multiple-trait approach

single-trait approach

2. Which of the following tools would help marketers analyze lifestyle segments of consumers living near the Wheetworks stores in Boston?

AIO statements

Myers-Briggs Test

VALS

PRIZM

3. A Wheeiworks customer who had not ridden a bike in 15 years recently purchased a bike to participate in local races. This customer is demonstrating the trait of .

competitiveness

complaint proneness

value consciousness

 materialism