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Chapter 4 Case Study Case 4
Chapter 4 Case Study
Case 4.1 McDonald’s Local Menu Strategy a Hit
- How do other fast-food companies adapt their menus to serve a global market?
- How might other industries like the automobile industry adapt their products to local consumer tastes and preferences at McDonald’s has?
Case 4.2 TOMS Shoes Takes One Step at a Time
- Do you think TOMS’s One for One business model is sustainable in the long term? Why or why not?
- Mycoskie says his customers provide “the best type of marketing you can have” because when asked about their footwear, “they say, ‘When I bought this pair of shoes, a child got a pair,’” What lesson do you think other socially responsible firms can learn from TOMS’s business practices?
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