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Chapter 6 Case Study Case 6

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Chapter 6 Case Study

Case 6.1 Glassbaby sees the Light

1. Rhodes says she wasn’t intending to start a business. Which qualities of a successful entrepreneur does Rhodes probably have?
2. If you were an entrepreneur like Rhodes, would you expand Glassybaby’s product line? Why or why not?

Case 6.2 Unreal Brands ‘Unjunks’ Candy

1. Even though Unreal’s products have fewer calories and healthier ingredients, they are more expensive than other candy products. Do you think the novelty of eating healthier candy will wear off as consumers pay more for the products? Why or why not?
2. What other products can you think of with a mission similar to that of Unreal Brands? Would you make it a priority to purchase products from a mission similar to that of Unreal Brands? Would you make it a priority to purchase products from a mission-driven company? Why or why not?