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A marketing company is trying to determine whether online ads or newspaper ads are more effective

Statistics Dec 30, 2020

A marketing company is trying to determine whether online ads or newspaper ads are more effective. They set up an experiment where customers were assigned to read ads either only online or only in newspapers. Additionally, customers in the online-only and newspaper-only groups were assigned to either read advertisements only while at home or work or only while in public. How many treatments are involved in this experiment?

A. 4

B. 2

C. 8

D. 16.

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