A commonly held misconception about marketing is that it is all about advertising and selling

Business Dec 27, 2020

A commonly held misconception about marketing is that it is all about advertising and selling.

a. True

b. False

Expert Solution

The correct answer is a. True.

Marketing is much more than only advertising and selling a product. It can be thought of as the processes and activities that help in establishing a good relationship not only with clients but also with the firm's partners, and the external environment as a whole. Marketing obviously focuses on advertising the product but it also includes other important tasks like developing distribution channels, defining the correct price strategy, budgeting for projects, etc.

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