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A commonly held misconception about marketing is that it is all about advertising and selling

Business

A commonly held misconception about marketing is that it is all about advertising and selling.

a. True

b. False

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The correct answer is a. True.

Marketing is much more than only advertising and selling a product. It can be thought of as the processes and activities that help in establishing a good relationship not only with clients but also with the firm's partners, and the external environment as a whole. Marketing obviously focuses on advertising the product but it also includes other important tasks like developing distribution channels, defining the correct price strategy, budgeting for projects, etc.

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