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Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service

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Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service. The Marketing and Operations departments are in-charge of knowing what the market wants and how the organization can deliver its expectations, respectively. Thus, making the two departments seamlessly work together is highly indispensable. Question:

How does this relationship between Marketing and Operations helps a company to be more competitive?