Amazon is an online retail store in which all the goods and services are displayed online and made available for consumers to buy those goods and services. The organization has become successful in its dealings and is considered to be good, compared to other organizations. This is because:

• It has a strong supply chain management, which helps in the timely delivery of goods at the doorstep of the consumers.
• Employees of the organizations are dedicated to the services and perform all their activities efficiently.
• Amazon contains a number of varieties to attract consumers.
• Amazon offers a number of flexible payment options for the consumers so that they can pay easily without any difficulty.

Therefore, these are the reasons why Amazon is leading online retail marketing and being successful in it.