A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to

Business Dec 25, 2020

A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.

A. True

B. False

Expert Solution

The above statement is true.

A target market incorporates those individuals who are identified by the organization as potential customers for selling the services or products. It is a group for which a company makes a marketing plan and directs its marketing efforts.

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