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Homework answers / question archive / A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to
A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.
A. True
B. False
The above statement is true.
A target market incorporates those individuals who are identified by the organization as potential customers for selling the services or products. It is a group for which a company makes a marketing plan and directs its marketing efforts.
