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A(n) [Blank][Blank] occurs when the public has incomplete information in order to make a decision or the decision is too complex and difficult for the average citizen to know how best to proceed

Marketing Dec 25, 2020

A(n) [Blank][Blank] occurs when the public has incomplete information in order to make a decision or the decision is too complex and difficult for the average citizen to know how best to proceed.

(a) monopoly

(b) information failure

(c) economic context

(d) joint consumption

Expert Solution

  • The correct answer is (b) information failure.

Information failure is one concept used in economics to describe the situation in which a party has incomplete, ambiguous, or inaccurate information that could lead to bad economic decisions. There are different determinants of information failure such as lack of education, lack of information disclosure, complex information, or difficulty to determine cost/benefits.

Option (a) is incorrect because monopoly is a type of market structure that is not directly associated with consumer decisions. Option (c) is also incorrect because that concept is very general and encompasses many many factors. Option (d) is associated with the usage of services and products.

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