What is ambush marketing in sports?

Marketing Dec 20, 2020

Expert Solution

Ambush marketing in sports refers to specific acts of brands in infiltrating sports events without being authorized to do so. An example is when a brand promotes its products and services in a sports event that already has an official sponsor. The infiltrating brand is known to have made an ambush marketing since it promoted its products and services even though it does not have any authorization or permit from the event organizers.

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