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Marketing

................... is the probability that a nonconforming product will be available for sale.

A) Producer's risk

B) Consumer's risk

C) Retailer's risk

D) Management's risk

E) Manufacturer's risk

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The answer is B) Consumer's risk

The burden of the probability that a product will be available lies with the consumer because its availability determines if it is possible to purchase the product.

Producer's risk is the uncertainty in knowing whether a product or service will be accepted by consumers. Retailer's risk is the uncertainty of any harm or damage will be done to affect profitability. For example, theft or liquidation.