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Marketing Dec 24, 2020

................... is the probability that a nonconforming product will be available for sale.

A) Producer's risk

B) Consumer's risk

C) Retailer's risk

D) Management's risk

E) Manufacturer's risk

Expert Solution

The answer is B) Consumer's risk

The burden of the probability that a product will be available lies with the consumer because its availability determines if it is possible to purchase the product.

Producer's risk is the uncertainty in knowing whether a product or service will be accepted by consumers. Retailer's risk is the uncertainty of any harm or damage will be done to affect profitability. For example, theft or liquidation.

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