How is event marketing valuable for brands?

Event marketing is valuable to brands because it helps in the brand's publicity and can create a long lasting impression to the public. In event marketing, brands have the opportunity to let the public know about its existence. It also allows the public to personally experience the brand's products and services usually through the handing out of product samples, among others. Event are also crucial especially for brand activation of new brands or a company that changed their brand that will hit the market.