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Homework answers / question archive / Determine whether the following statement is true or false and explain your answer

Determine whether the following statement is true or false and explain your answer

Marketing

Determine whether the following statement is true or false and explain your answer.

Distribution channels for consumer products and business products are the same.

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The best answer here is false. While there may be similarities in how consumer products and business products are distributed there are also fundamental differences. Typically business-oriented products are sold and distributed in bulk quantities with little to no flashy packaging or marketing. On the other hand, consumer products and usually sold as individual units and are packaged accordingly to grab consumer's attention. Business-oriented and consumer-oriented products are also sold using different sales channels. Typically business products are purchased directly from manufacturers or through wholesalers, while consumers use retail establishments.