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Consumers who strongly feel that the distribution channel should be made as short as possible also assume that the fewer the intermediaries, the
Consumers who strongly feel that the distribution channel should be made as short as possible also assume that the fewer the intermediaries, the
Expert Solution
the lower the price
In a situation where the manufacturer uses many intermediaries, the price of the products to the final customers will be high since merchants will have to add their profit margin. However, where the intermediaries are few the prices are low.
Other benefits of fewer intermediaries include
- The customers get fresh goods.
- Availability of immediate feedback.
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