What is the main goal of a marketing channel?

From the above, we did have the knowledge of what the marketing channel is. In simple words, the main goal of a marketing channel is to bridge the gap between the producer of a product and the user of a product. These channels are used by the company to reach their end users. Marketing channels make sure that the customers receive their product without any hassle and are satisfied with their services. It includes a set of people who follows these activities at different levels for an end to end satisfaction. There are basically different types of marketing channels at each level. Each of them has its own function and are interdependent on each other. The goods are produced by the manufacturer and then it reaches to the customers either by the wholesalers, retailers, agents or directly from the manufacturer itself.