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Homework answers / question archive / How will a wholesaler who is too slow to innovate affect the distribution channel? a
How will a wholesaler who is too slow to innovate affect the distribution channel?
a. Cost of implementing the latest technology will be saved and will result in overall cost savings,
b. The wholesaler will be pushed aside by aggressive retailers integrating backward,
c. The functions carried out by the wholesalers will be eliminated,
d. It will simplify the distribution channel.
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