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Tom owns a convenience store in a small town

Marketing Dec 24, 2020

Tom owns a convenience store in a small town. Tom primarily sells products to the town's people for their personal use. Tom can best be described as a(n) _____.

a. wholesaler

b. broker

c. agent

d. distributor

e. retailer

Expert Solution

The correct option is e. retailer

Explanation:

A seller who sells products and services directly to the consumers is known as the retailer as he makes a direct connection with the consumers to provide them with a variety of products at a single store. Here, Tom sells products to the people of the town; it implies that he is playing the role of the retailer because he collects products from the wholesaler and then sell those products directly to the people.

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