Summarize Harley-Davidson Motorcycle Division's marketing mix

Harley-Davidson sees as the most successful company in the motorcycle market. As the company is a global brand, it does not require any introduction or extra effort to enchant customers to their products. However, the company tries to preserve its marketing mix to promote and enhance their brand. 4P's marketing mix of the company is summarized by the following:

• Product: Harley-Davidson manipulates a limited number of products like motorcycles, engines, and accessories. Another trademark of the company is its design, which is uniquely customized to suit the need of the biker.
• Price: The Company chooses ultra-premium pricing for the motorcycle segments and high prices have greatly helped the customer minds.
• Place: Harley-Davidson has acquired a remarkable brand of equity, which has to lead to extensive demand globally. It has authorized dealers, rental dealers, and online stores for selling motorcycles and renting them.
• Promotion: Harley-Davidson's promotion function has been designed strategically and is executed truly. They attract new customers and also promoted loyalty among current customers. The promotion of Harley-Davidson motorcycles involves strategies like telemarketing, personal sales, and offers.