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What type of sales promotion do you feel is most effective for trade professionals married with children?
What type of sales promotion do you feel is most effective for trade professionals married with children?
Expert Solution
Types of sales promotion for trade professional married with children include:
- Free samples. For example, where the promotional method is to buy one get one free; it is suitable for professionals married with children as not only it saves money but also provides enough for a small family. It is a powerful tool that helps in creating awareness of a product.
- Loyalty cards. Married professionals with children could also opt for loyalty cards since at some point of time in future they will enjoy offers/discounts/free goodies, etc. from the seller. The use of loyalty cards helps in creating loyal customers who keep coming back, thus increasing the sales revenue.
- Refund offers. This is a suitable method as it eliminates any insecurities (for e.g., doubts about product quality) while making a purchase by a parent. This allows refund of money to the parents if they may have bought an item for their kid, which may not have fitted them and thus helps in maintaining customers.
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