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Question: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it? • What is the marketing objective/goal? • What is the marketing strategy? • Evaluate each of the alternatives identified • Recommend action • Anticipate competitive response • Propose the budget for marketing for 2013
Question: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it?
• What is the marketing objective/goal?
• What is the marketing strategy?
• Evaluate each of the alternatives identified
• Recommend action
• Anticipate competitive response
• Propose the budget for marketing for 2013
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