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All of the following statements are true about the changing aspects of television as an advertising medium except A
All of the following statements are true about the changing aspects of television as an advertising medium except
A. many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
B. industry experts predict that 3D televisions will be the preferred viewing devices by 2016.
C. advertisers are increasingly interested in live events rather than programs likely to be recorded and watched later.
D. infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
E. there are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.
Expert Solution
The correct answer is D. infomercials are increasingly popular because the slow economy has reduced the average cost of a 30-minute block of television time.
As television sets have become widely available in the past few decades and cable television is now cheaper than ever before, there are more viewers. For this reason, airtime for infomercials is increasingly expensive. The statement is, therefore, false.
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