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What are the three important buying principles?

Marketing Dec 21, 2020

What are the three important buying principles?

Expert Solution

The consumer should gather information about the products they are willing to purchase, i.e., finding more details on the amount they should have and also the quality of the product they need. Secondly, they should use advertisements wisely to identify the operating cost and the durability of the product. Finally, they should use comparison shopping, i.e., newspaper advertisements, browsing the specification of the product, or even visit stores to identify the best sellers. Moreover, consumers should settle with the merchants who offer high-quality goods for the available prices.

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