In the current business environment, firms have learned to be open about products and services with consumers who have endless sources of information, including blogs, chat rooms, and independent websites

True, in the current business environment where consumers have access to all the information about various products, firms are now more open about their products. Companies have taken this as a marketing technique to engage with customers online, thus boosting their sales. Companies now have blogs and social media platforms that are used to make their consumers more aware of the products. Firms tend to avoid the detrimental effects of hiding essential information from consumers, especially one that could harm their company and cause boycotts or lawsuits. Additionally, companies are now using this to their advantage by boosting customer relationships.