What is brand building in marketing?

Marketing Dec 20, 2020

Expert Solution

Brand building in marketing refers to the act of creating awareness for a company's products or services. This is done through promotions and advertisements as well as the use of various marketing techniques and strategies. This will ensure that the public knows and is aware of the products and services that a company offers. This helps create a connection between the public and the company and helps create trust to the promoted products and services.

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