What is close range marketing?

Marketing Dec 20, 2020

Expert Solution

Close range marketing is an emerging marketing technique which allows the business promote its products and make its customers to get personally involved with the business itself. It is a kind of proximity marketing where the customer is required to install an app which usually utilizes Bluetooth or other similar technology. It involves the transferring of content, promotional offers or advertisement from the business device to the customer's device through various transmitters used by the business.

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