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Homework answers / question archive / Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products? Explain

Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products? Explain

Marketing

Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products? Explain.

a. influence networking

b. viral marketing

c. guerilla marketing

d. POP displays

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The answer is c. guerilla marketing

The promotional strategy uses unconventional means, such as street theater, to encourage WOM about products is C). guerilla marketing.

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