Which of the following statements about a company that implements the marketing concept is true? A

Marketing Dec 20, 2020

Which of the following statements about a company that implements the marketing concept is true?

A. It considers selling to be the most important function of the firm.

B. It puts consumers at the forefront of its activities.

C. It charges lower prices than competitors.

D. It spends more on advertising than competitors.

Expert Solution

Answer choice: B. it puts consumers at the forefront of its activities.

Explanation:

A company that implements the marketing concept will put consumers at the forefront of its activities in every department. This concept evaluates the needs of their consumers then they align their activities to meet those needs.

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