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A baseball team plays in a stadium that holds 55,000 spectators
A baseball team plays in a stadium that holds 55,000 spectators. With ticket prices at $10, the average attendance had been 38,000. When ticket prices were lowered to $8, the average attendance rose to 42,000.
(a) Find the demand function (price p as a function of attendance x), assuming it to be linear.
(b) How should ticket prices be set to maximize revenue?
Expert Solution
(a) Assume the demand function is p(x)=ax+bp(x)=ax+b for some constants a,ba,b. We are given that p(38000)=10p(38000)=10 and p(42000)=8p(42000)=8. Thus
10=38000a+b...→18=42000a+b...→210=38000a+b...→18=42000a+b...→2
Subtracting 11 from 22,
we have −2=4000a−2=4000a or a=−12000a=−12000.
Substituting a=−12000a=−12000 into 11,
we have 10=38000⋅(−12000)+b10=38000⋅(−12000)+b
or
b=10+19=29b=10+19=29.
Therefore the demand function is p(x)=−12000x+29p(x)=−12000x+29
(b)The revenue function is r(x)=xp(x)=−12000x2+29xr(x)=xp(x)=−12000x2+29x with the boundary condition 0≤x≤550000≤x≤55000.
We have r(x)=−11000x+29r(x)=−11000x+29. To find the critical points of r(x)r(x), we set r(x)=0r(x)=0 to get11000x=29x=2900011000x=29x=29000.
Nowr(29000)=−12000⋅290002+29⋅29000=420050r(29000)=−12000⋅290002+29⋅29000=420050.
Thus, (29000,420050)(29000,420050) is the critical point.
At the boundaries, we have r(0)=−12000⋅02+29⋅0=0r(0)=−12000⋅02+29⋅0=0
r(55000)=−12000⋅550002+29⋅55000=0r(55000)=−12000⋅550002+29⋅55000=0
Therefore (29000,420050)(29000,420050) is the absolute maximum in the interval 0≤x≤550000≤x≤55000.
Sincep(29000)=−12000⋅29000+29=14.5p(29000)=−12000⋅29000+29=14.5,
So the ticket price should be set to $14.50$14.50 to maximize revenue.
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