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What is the term research quality, research costs, research methods, and primary vs
What is the term research quality, research costs, research methods, and primary vs. secondary data in marketing?
Expert Solution
Research Quality deals with the depth robustness and the in detail insights provided in the research issue to formulate the research proposal and develop actionable research outcomes. A good research has the following important components that are indispensable for the researcher to address .
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No |
Research Quality checklist |
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1 |
The research must have an introduction about the aspect world upon |
|
2 |
The literature regarding the work to be explained properly |
|
3 |
Formulating proper Research Hypothesis |
|
4 |
Research design section |
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5 |
Collecting of Data |
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6 |
Addressing limitations |
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7 |
Detailing observations and Outcomes |
Research Costs
Research cost involve all the costs that are directly or indirectly associated with the research activity from the development of Research Design to the final Outcome stage . The research costs also involve all the implicit costs that the researcher foregoes in order to take up the research opportunity .
· Costs related to collection of relevant data
· Direct and Indirect costs of funds material and items related to research
· Implicit and Explicit costs related to the opportunity costs of the research activities
Types of research
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No |
Types of research |
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1 |
Quantitative Research |
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2 |
Qualitative research |
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3 |
Exploratory research |
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4 |
Descriptive research |
Sources and Collection of Data
Primary Data a- This is a type of live and real time data that the researcher collect by himself and is not avavailbe in any other open source of data available. Primary data are collected from exploring the sample of research for the very first time and registered with the research for genuinely of the research activity .
Secondary Data- This are are the data collected from the secondary sources like ,
§ internet ,
§ data warehouses ,
§ databases ,
§ open source platforms
that helps the researcher to correlate and verify the primary data with the past available information
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