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Project DetailsEC2204 Project-1

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Project DetailsEC2204 Project-1.docx Select a firm/company of yokur choice. Provide an economic analysis of that firm/company using the tools of economic analysis that you developed over the course of Semester 1. Your project should specifically cover the listed areas using the following headings: • Environment: The environment where your firm operates (PEST). • Aims: Identify the aims of your firm. • Decision Making: How are decisions made (Decision-making model) • Pricing Strategy: Discuss the firms pricing strategy (price, cross, income elasticity). • Consumer Analysis: Use the tools of consumer choice to analyse consumer behaviour towards your firm's product/products • Market Structure: Is the firm a monopolist, price leader etc. How does the market structure in which your firm/company operates impact on its pricing/marketing strategy. 
Project Details 
Select a firm/company of your choice. Provide an economic analysis of that firm/company using the tools of economic analysis that you developed over the course of Semester 1. Your project should specifically cover the listed areas using the following headings: • Environment: The environment where your firm operates (PEST). • Aims: Identify the aims of your firm. • Decision Making: How are decisions made (Decision-making model) • Pricing Strategy: Discuss the firms pricing strategy (price, cross, income elasticity). • Consumer Analysis: Use the tools of consumer choice to analyse consumer behaviour towards your firm's product/products • Market Structure: Is the firm a monopolist, price leader etc. How does the market structure in which your firm/company operates impact on its pricing/marketing strategy. 
Marks will be influenced by the following in particular: 
? The extent of economic theory developed during the course that is applied to the analysis. ? The level of presentation. ? The flow of the written communication. ? Referencing: UCC uses Harvard style (see below) o Reference list must always be in alphabetical order o Type of source material format: Surname, Author Initial, Date, Title. Publisher, Place of publication. o Examples of Referencing: ? Sinnott, Si., C. Normand, S. Byrne, N. Woods and H. Whelton. (2015) 'Co-payments for prescription medicines on a public insurance scheme in Ireland'. Pharmacoepidemiology and Drug Safety, _ DOI (Details) ? Available from http://doi:10.1016/j.ijotn.2010.10.003 [accessed on 20.6.11]. Internet reference.