regards consumption from a social and cultural point of view rather than more narrowly as an economic exchange

ANSWER - Consumer Culture Theory

Consumer culture theory (CCT) is the study which researches the consumer behaviours towards the consumption of choices or behaviours from the cultural and social point of view and not from traditional economic or psychological point of view.

By knowing the consumerism culture , it will lead to the economy growth when people spend more money on goods or services it will lead to the increase in production of more goods and in turn increase the employment.

So, the correct option is B. Consumer Culture Theory