Dominant design is a technical concept in which a single product or its architectural process that influence a group of the product. The overall value of a firm's technology can be increased in the following ways. They are as follows:

• The firm has to penetrate the market by increasing awareness among the consumers with a huge installed base. They should make eye-catching advertisements by promoting their products through diverse media.
• As there is a high range of competition, the firms have to market the products which can be easily affordable to the consumers. The functional products should be enhanced with reasonable prices which can increase the customer base.
• Firms should focus more on the technology which is more well-matched with the supportive products which will be developed by other competitive products. Incompatible products will discourage consumers from consuming.