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1)Provide a brief assessment of the strength of the globalization drivers (market drivers, cost drivers, government drivers, competitive) for the following industry

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1)Provide a brief assessment of the strength of the globalization drivers (market drivers, cost drivers, government drivers, competitive) for the following industry. Briefly discuss two different factors for each of the drivers in support of your assessment whether the globalization drivers in this industry are low, medium or high.

a. Food retailing (e.g., Edeka, Rewe, Tesco, Safeway)

b. Luxury goods (e.g., Gucci, Versace, Fendi, Rolex)

c. Sporting goods (e.g., Nike, Adidas, Puma)

d. Insurance industry for private persons or households (e.g. Allianz, Generali, Met Life, Axa)

e. Household appliances (e.g. Bosch, Miele, Kenwood, Samsung)

f. Chocolate confectionary (e.g. Lindt, Mars, Ferrero)

g. Beer (e.g., Heineken, Bitburger, Budweiser)

h. Smartphones (e.g. Huawei, Apple, Samsung)

2. Textiles or clothing are generally considered to be culture-bound products. However, many premium and luxury brands (e.g., Gucci, Giorgio Armani, Louis Vuitton, Hermes etc.) are present and successful throughout the world. Which of the globalization drivers is the main reason for this? Provide 3 specific trends under that globalization driver to support your assessment.

3. Telecommunications and IT technologies have been a major driver for globalization. To which degree has the internet affected the following two globalization drivers and thus increased the globalization potential of certain industries: market drivers, cost drivers.

4. Airbus is one of the leading plane-makers in the world. Which activities (business operations) might Airbus undertake abroad? Which of these activities do imply revenues, which do imply cost?