Describe the different approaches that a company may use when it decides to go international

The methods include;

- Direct investment: It involves a business directly investing in resources in the international market, such as the establishment of a manufacturing plant in a foreign country or purchasing an existing business.

- Exporting: Here, a business sells its products directly to the international market. All the goods are produced in the domestic country and only transported to foreign countries for sale.

- Joint venture: This is creating a type of partnership where an independently managed company is established. Here, a company joins a foreign business to produce particular goods or services, sharing control and profits.

- Franchising: This involves the sale of intellectual property rights to a franchisee, although the franchise performs business operations under strict rules.