Customer orientation, a component of market orientation, places the customer at the core of all aspects of the enterprise

The statement is true.

Customer orientation, a component of market orientation, places the customer at the core of all aspects of the enterprise.

Customer orientation is a marketing theory that guides managers' activities and decisions to ensure that they are focused on customer satisfaction. The concept enables learning, understanding, and fulfilling customers' needs and wants and prevents them from drifting to the competitors. It also helps managers attract more customers, understand each customer's preferences, and create strategies in which they can satisfy each customer with different preferences. Customers possess different preferences in terms of taste, color, etc. Learning customer preferences helps a company or business to satisfy the customer needs fully. This indicates that the concept's primary focus is customer satisfaction and retention.