How does an organization use target market information to attract and retain their consumers, encouraging them to purchase the product?

Business Dec 10, 2020

Expert Solution

The target market defines a group most likely to buy the company's product or service. A company can develop a marketing mix to appeal to the desires of this group as a whole, such as determining an appropriate price or how to promote the product. The 4 Ps of the marketing mix address how the target market is communicated with.

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