Yes, organizations today are most aware of the changes and preferences of the consumer?s behavior. They have now understood the need for consumers and their changing behavior towards the organization. If the organization is producing according to the needs of the consumers, then the business organization will be able to earn profits. So it is better to understand the demands and needs of the consumers before producing goods.

Human behavior can impact the business organization in a negative way. If the behavior is not in favor of the organization or the goods that are produced by the organization are not according to the preferences of the consumer, then there will be no profits for the organization.

Hence, in this dynamic environment, where human behavior changes continuously, it is profitable for the organizations to understand human behavior and work accordingly.