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Illinois State University MQM 385 CH

Business

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4. While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

 

5. Which of the following represents an advantage enjoyed by the Netflix DVD­ by­mail business over traditional video stores?

 

6. Netflix has used the long tail in the DVD­by­mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm’s long­tail offerings?

 

7.                  refers to removing an organization from a firm’s distribution channel.

 

8. A low                      is usually key to a firm’s profitability because acquiring a customer is more expensive than keeping one.

 

9. Why is the “First­Sale Doctrine,” including understanding when it does and doesn’t apply, relevant to Netflix?

 

10. The long tail is a phenomenon whereby firms can make money by:

 

11. An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers’ television sets. However, the idea of offering it to Netflix customers was dropped because: