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Illinois State University MQM 385 CH

Business Jun 10, 2021

Illinois State University

MQM 385

CH. 3

1)In the context of the Netflix case,_______refers to an extremely large selection of content or products.

 

 

  1. Netflix enjoys the triple scale advantage of the largest customer base, the largest selection, and the largest network of distribution centers. This can be attributed to:

 

  1. How does Cinematch offer Netflix additional operational advantages for the DVD­by­mail business?

 

 

  1. While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

 

  1. Which of the following represents an advantage enjoyed by the Netflix DVD­ by­mail business over traditional video stores?

 

  1. Netflix has used the long tail in the DVD­by­mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm’s long­tail offerings?

 

  1.                  refers to removing an organization from a firm’s distribution channel.

 

  1. A low                      is usually key to a firm’s profitability because acquiring a customer is more expensive than keeping one.

 

  1. Why is the “First­Sale Doctrine,” including understanding when it does and doesn’t apply, relevant to Netflix?

 

  1. The long tail is a phenomenon whereby firms can make money by:

 

  1. An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers’ television sets. However, the idea of offering it to Netflix customers was dropped because:

 

 

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