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Essay 1 Critically discuss how an understanding of perceptual processes may inform more effective marketing

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Essay 1

Critically discuss how an understanding of perceptual processes may inform more effective marketing. (1500 words with 10 references)

Essay 2

Critically evaluate the shopping process as a framework for more effective marketing. (1500 words with 10 references)

You may include one or two citations also for each essay with reference.