Answer these: Using the 5 Forces concepts, what are your thoughts about the level of competition in the Chinese bike sharing industry? How did Ofo use the 4Ps to try to differentiate itself? Where is the Chinese bike sharing industry on the business life cycle? What do you think happened to cause so much change and upheaval in the industry?

Marketing Dec 04, 2020

Answer these:

Using the 5 Forces concepts, what are your thoughts about the level of competition in the Chinese bike sharing industry?
How did Ofo use the 4Ps to try to differentiate itself?
Where is the Chinese bike sharing industry on the business life cycle? What do you think happened to cause so much change and upheaval in the industry?